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Healthcare at half the cost?

By May 12, 2021May 17th, 2021Employee Benefits

How exactly does a company purchase healthcare benefits differently? 

To understand what purchasing healthcare benefits differently looks like, it’s fundamental to know what purchasing healthcare benefits the “same old way” means. For the buyer, it means: 

  • Accepting the “status quo” way of doing things. 
  • Not challenging a process that is so stacked against you that you have become numb to its dysfunction. 
  • Allowing insurance carriers and traditional brokers to operate within the “industry standard” set of baseless principles that include: 
    • Managing your second-largest business expense without data and typically in less than 30 days is smart. 
    • Wellness initiatives are an effective way to reduce healthcare costs. 
    • Passing on more out-of-pocket costs to Plan participants will make them better consumers of healthcare. 

Essentially, these self-serving principles and other ridiculous rules of engagement lack common business sense. As such, company leaders are left to white-knuckle their way through the annual health insurance renewal cycle, and—thinking there is nothing they can do about it—accept tens to hundreds of thousands of dollars of additional cost. 

This may have been true a few years ago, but it is not the case now.

There is a recent grassroots movement taking place across the U.S. Businesses of all sizes are no longer settling for a broken, value-extracting healthcare delivery system. Business leaders are fed up with the way it’s always been done and are committed to building a new model that will make the existing model obsolete. It’s a new health innovation ecosystem, and it’s delivering results right here in central Pennsylvania.  

It all starts with a mindset shift: a willingness to think differently and to hear what other businesses, that have gone before you, have accomplished. There are lessons to learn and experiences to share. It’s a kinship among local businesses who want healthier employees and a healthier bottom line. 

Then, at some point, it’s up to each business to decide what’s next. What must be done to create a transparent, unbundled healthcare Plan? No one path forward is the same as another. That said, there are definite prerequisite steps to implementing a successful Health Rosetta Plan, and working with an experienced Health Rosetta advisor is step one. The “I’ve done this before” factor cannot be overemphasized when charting a new path forward. 

Be intentional and open about your healthcare purchasing. 

Some of BCF Group’s first Health Rosetta Plans are about to enter their fourth Plan year. In the 40+ months of working together, incredible savings have been realized while other programs are still maturing. For example, one BCF Group Health Rosetta Plan saved $1.8M in 18 months by implementing a unique reimbursement strategy. Results like this don’t just happen, you must be intentional and open to purchasing healthcare benefits differently. 

After a typical first year, most of the Health Rosetta Plan infrastructure is set up, and you can begin to understand the story your claims are telling you. This is when medical and Rx cost drivers meet strategic cost-containment programs. BCF Group has worked to amass an extensive portfolio of best-in-class cost-savings approaches to improve health Plan outcomes. Each solution is slightly different and may fit better into one Plan approach than another. It’s a uniquely customized, collaborative approach.

Our job is to challenge the status quo. But, at the end of the day, our pace is based on the direction and input we receive from our clients. 

If you would like to learn more about adopting a Health Rosetta Plan, download a copy of The CEO’s Guide to Restoring the American Dream—How to Deliver World Class Healthcare at Half the Cost.



Would you like to learn how
you could purchase healthcare differently?

On May 27, 2021, our own Brad Forney will host a FREE webinar: Creating a Better Future for Your Healthcare Plan.

Topics will include:

  • How do I create a better healthcare plan for everyone?
  • What does this plan look like?
  • The step-by-step process to take back control of your costs!


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